Q & A

  • What will my hair look like after the Straightening?

    Your hair will be straight, shinier and will feel soft and silky.

  • When I get the new growth retreated, do they do all the hair again?

    No, just the new growth and the transition between Straightened and new growth is treated. The other hair is protected by using oil or conditioner so the solution will not saturate into the previously straightened hair. If there is still curl or wave in the previously treated hair or more than 4month after previous hair straightening, special solution  will be applied, but for a shorter period of time.

    crystallizing special solution is designed for treated hair, this will give more protein to your hair to refresh previous hair straightening. also we will iron whole hair again otherwise transition between will have unwanted line.

    Note: the retouch is often more difficult to perform, so it is strongly recommended that you go back to the same stylist as before or find someone better if you were not happy with your first straightening!

  • I have color in my hair, will that matter?

    Tints and semi-permanent hair color that deposit color are not usually any problem at all. If you have had your hair dyed black, please let your Stylist know as this can sometimes create problems.

  • Can I get Japanese Hair Straightening if I have highlights?

    Highlights can be very tricky. When hair is highlighted, usually bleach is involved. This makes the timing very difficult because some hair is lightened right next to hair that is not lightened. Therefore the hair may process fast where highlights are present and need much more time where the hair is dark and unprocessed.. So in order not to over process the light hair, the solution should be rinsed out and the darker, healthier hair may not take. A prior consultation with your stylist is necessary to determine if Japanese Hair Straightening will be a good choice for those with highlighted hair.

  • What about bleach? Is this O.K.?

    Not usually. Highlights often contain bleach so it is imperative you see your stylist before the Straightening. They may want to cut some hair from your head and test it to make sure it will work well and there are no surprises. Any good stylist should be happy to perform a test strand.

  • What about Henna?

    A test strand should be performed to be sure Henna won’t be a problem.

  • Explain Japanese Hair Straightening and how it works?

    It’s also known as thermal reconditioning. The process chemically breaks down the hydrogen bonds in the hair’s cortex and restructures the hair to become permanently straight through ironing and neutralization. At the same time, it adds keratin, collagen, protein, amino acids, and a wealth of other healthy nutrients into the hair. It not only permanently straightens your hair, but it also retextures it. The result is hair that’s silky, soft, shiny, smooth and healthy looking.

  • How is Japanese Hair Straightening different from the Brazilian Blowout? Are their benefits to Japanese Straightening?

    This is a totally different concept. Brazilian Blowouts don’t change the hair’s structure. The Brazilian Blowout treatment just goes into the cuticle and eventually washes out. With Japanese Hair Straightening, the hair stays permanently straight, and it needs to be done less often.

  • Can all hair types be straightened in this method? And can colored and highlighted hair be straightened?

    Any hair type can be straightened by a skilled hairstylist. And if it’s one color, yes. For highlighted hair, it’s up to the knowledge, experience, and skill of the hairstylists

  • How long does the process usually take?

    It can take around 3-4 hours, or a lot longer, if the hair is resistant, thick, or long and kinky. It once took me 5 hours to complete a process! The long amount of time is due to a pretreatment process and the extensive ironing technique. The right steps must be carefully followed by the stylist to ensure that the treatment is beneficial to the client.

  • Is the straightening permanent? And how often will straightened hair need to be touched-up?

    Yes, it will permanently change the hair structure. And on average, most clients come back for a touch up on the new growth anywhere from six months to a year. It depends on your natural hair texture and how quickly your hair grows.

  • After receiving the procedure, will you still have to blow dry or flat iron your straightened hair?

    Blow-drying will help smooth the cuticle and make the hair even shinier! When the roots begin to grow out curly, you will want to blow dry and use a flat iron to straighten the roots to match the ends. Ask your stylist about the best practice for blow-drying your hair.

  • In general, how long will it take to style your straightened hair? Will you still have frizz?

    No, it’s great! There is no frizz. Once your hair is straightened, there is not much you need to do. Just dry your hair and smooth it out with a brush or iron for under 10 minutes. The time may increase as your new hair grows back because you want to style your roots to match the pre-straightened hair.

  • Does Japanese Hair Straightening improve hair condition? Or does it damage hair condition?

    Unlike a regular relaxer, the Japanese Hair Straightening process will improve hair condition, if it is performed by a skilled hairstylist and the hair’s condition is kept up with the right products.

  • I’ve heard horror stories of people having their hair break off during or after straightening. How can clients avoid this?

    Go to a highly skilled and experienced hairstylist by referral. With hair straightening, the saying that you get what you paid for is definitely true. The hair analysis consultation is key for the client and stylist. Be honest with the stylist about what you have done to your hair. Tell your stylist about your hair chemical and color history, what kind of products you use, how often wash your hair, etc. If a stylist does not ask these questions, then chances are high that they will not be careful with your hair. And the chances are even higher that the result will not be to your satisfaction. A correct application by a trained and experienced stylist will give you the results you desire.

  • Are there specific hair products people should use after getting their hair straightened? Products to avoid?

    Home maintenance is the key to keeping hair silky, smooth and shiny! Don’t use cheap shampoo and conditioner from the drugstore. My favorite is ID CARE shampoo and conditioner from SHINBI and ER treatment from MILBON. It works on all hair types. You may also want to use a leave-in conditioner to prevent split ends and to protect hair from the blow dryer or flat iron.

  • Will hair be flat after the straightening?

    Yes, for a few weeks until your natural hair grows out a bit. If you don’t want the hair to be so flat, let your stylist know, and they will accommodate you.

  • How long will the Hair Straightening last?

    Treated hair will remain straight forever and will not become curly or wavy again. New growth that appears in the months following the Straightening will need to be Straightened again. New growth usually needs to be straightened 3 to 6 months after the initial straightening.

  • What kind of hair is suitable for Japanese Hair Straightening?

    Most hair types except African, as the hair is too fragile and cannot withstand the heat.


    These types include:


    •          Caucasian Hair.

    •          Asian Hair.

    •          Middle Eastern Hair.

    •          Norwegian Hair.

    •          Latin Hair.

    •          All other Hair types.

  • What kind of hair is suitable for Japanese Hair Straightening?

    Most hair types except African, as the hair is too fragile and cannot withstand the heat.


    These types include:


    •          Caucasian Hair.

    •          Asian Hair.

    •          Middle Eastern Hair.

    •          Norwegian Hair.

    •          Latin Hair.

    •          All other Hair types.

  • Will I get any breakage as a result of a bad Straightening?

    It is possible. If the stylist does not know what they are doing, you could get breakage from the service, although it almost never happens with a trained and competent stylist.

    FYI – Be sure to find out how many Hair Straightening’s your stylist has performed and how long they have been doing it. You certainly don’t want to be part of their “learning curve”.

  • When I go back for the re-growth, does it cost less?

    Not usually. Because the same amount of time is involved with the retouch, often the cost will be the same as the first Straightening. All the hair still has to be ironed even though the solution is mainly on the roots.

  • What other names are used to describe Japanese Hair Straightening?

    Japanese Hair Straightening, Japanese Straightening, Ionic Retexturizing, Thermal Restructuring, Rebonding, Thermal Reconstruction ,magic straightening.

  • What is the Keratin Treatment?

    The Keratin Treatment is a keratin base solution that gently relaxes the hair and removes frizz.

    It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothens, and gives you straight hair.

    The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. One of our certified stylists will apply a solution made with active keratin, a protein that is similar to a component of your hair. (88% of your hair is already comprised of keratin)

    We use a 350-450 degree iron to seal the formula onto the outside layer of the cuticle. The formula bonds to the cuticle’s rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer.

    The results last from 2-3 months, depending on the amount of times you wash your hair. This is not a permanent straightening but a natural treatment. Therefore, when the product is gone, your hair will be back to its natural form.

    This revolutionary process was developed in Brazil, and is now available worldwide.

  • What is keratin?

    Keratin is a extremely strong protein which is a major component in skin, hair, nails, and teeth.  Most of the keratin that people interact with is actually dead; hair, skin, and nails are all formed from dead cells which the body sheds are new cells push up from underneath.

    If the dead cells are kept in good condition, they will serve as an insulating layer to protect the delicate new keratin below them.  Damage to the external layer of keratin can cause skin, hair, and nails to look unhealthy or flaky.  In general, the thicker the layer of keratin, the healthier the hair or nail is, because the dead cells outside protect the living cells at the core.  Keeping the external layer of keratin moisturized will also keep it healthy and prevent cracking and splitting.

  • How does the Keratin Treatment work?

    It works by bonding to the hair and forming a protective coating.  This coating rebuilds and strengthens the hair and the formaldehyde in the treatment preserves it for up to 3months.

  • How long will keratin last?

    The protective coating will last approximately 2-3 months depending on home care.

    However, the less the hair is washed the longer this protective is preserved.  It is also essential that sodium free hair care products are used.  Swimming in the ocean or pool is also discouraged as salt or chlorine will diminish the life expectancy of the Keratin Treatment.

  • What can be expected from the Keratin Treatment?

    It will relax the hair approximately 70-90% and will remove frizz from the hair. It is also heat activated therefore cutting down styling time.


    1. Results vary from client to client depending on the original texture of the hair.

    2. Although some wave might remain, all frizz is eliminated.

    3. Hair that is very damaged might reflect the appearance of a failed Brazilian Keratin Treatment, but this is not the case in fact due to the damaged structure of the hair. A light trim after the service is always recommended.

    4. It will slowly wash out and the hair will revert back to its original texture.

    5. The keratin concentration in the treatment will help strengthen the hair.

  • Is the Keratin Treatment safe?

    In 1986 the CIR labeled formaldehyde safe for use in cosmetics at a level of .2%or lower.  Phenoxyethanol has been labeled safe at levels of .5%-1%. We only use products zero% or well below the established safety level.

  • What is formaldehyde?

    Formaldehyde is a commonly used preservative. It is used in food, cosmetics, building materials, fertilizer, paper, antiseptics, medicine, and embalming fluid.

  • Does Keratin treatment work on chemically treated hair?

    It can be applied on ANY type of hair over ANY previous chemical treatment (colored, permed, relaxed, highlighted and/or bleached)

  • Can you do the Keratin Treatment over Japanese straightening?

    Yes. You can do the treatment over any kind of straightening. Since BKT is a part of conditioning treatments, Japanese straightening and BKT would be a great combination for your hair.

  • What kind of hair is suitable for Keratin treatment?

    Safe to use on all hair types including color treated and highlighted hair.

  • How long does Keratin treatment take?

    It will take about 1- 2 hours.

  • Is it best to do Keratin treatment before or after coloring?

    For optimal results, color/highlighting processes should be done before Keratin. Otherwise, wait 2 weeks before applying color/highlights.

  • Which shampoo is recommended after the keratin treatment?

    We recommend clients to use specially formulated Keratin Shampoo and Conditioner to keep their hair healthy, silky and shiny. Our shampoos are Sodium Chloride free and provide Keratin and UV protection.

  • How Do I Use Keratin Treatment with Collagen?

    Using the “Before-Shampoo” specially designated for use with Keratin Treatment with Collagen, shampoo hair.

    Dry hair completely using a hairdryer(depends on keratin solution (60-100%)).

    Divide hair into four sections.

    While wearing gloves, apply the treatment, starting with the hair at the bottom, near the neck.  Focus on damaged hair, and brush the treatment through several times to ensure that it has been absorbed.

    Let the hair sit for 10 to 15 minutes.

    Blow dry the hair with high heat until it is completely dry

    Starting with the hair at the bottom, near the neck, use a flat-iron to finish drying the hair as much as possible.  For healthy hair, use a temperature of up to 450°F, but for damaged hair, don’t let the flat-iron get hotter than 375°F.  Also, be careful not to pull the hair while using the iron.

    Tell your client not to wash her hair for two or three days after using Keratin Treatment with Collagen.  Should her hair get wet from water or sweat before then, she should blow dry her hair immediately.

  • Can I use the keratin treatment on dyed hair?

    Yes.  For best results, use the treatment after the hair coloring.

  • Can I use the keratin treatment on hair that has been relaxed?

    Yes. Keratin Treatment with Collagen can be used on hair that has previously been relaxed.

  • Can I use a hair coloring product on hair after it’s been treated with Keratin Treatment with Collagen?

    Yes.  The hair coloring product should be applied at least two weeks after the use of Keratin Treatment with Collagen.

  • Can I use shampoo on hair that’s been treated with Keratin Treatment with Collagen?

    Yes, but it is best to wait two or three days before using shampoo.

  • Can I go to the beach or to the swimming pool after using Transcendence Keratin Treatment with Collagen?


  • How long do the effects of Transcendence Keratin Treatment with Collagen last?

    On dyed or chemically treated hair, the effects will last between two and three months.  On healthy hair, the effects should last around two months.

  • Six major reasons that you might experience premature hair loss

    hair loss


    1. Acne is the inflammation of the sebaceous glands from retained secretion and is associated with hormone byproducts. Acne is an indication of hormonal imbalances that often lead to premature hair loss
    2. Seborrhea is a functional disease of the sebaceous glands that produces excess sebum, which builds up on the scalp. An over production of sebum is a warning sign indicating the same hormonal imbalances that lead to hair loss.
    3. Alopecia areata is a systemic, non-hormonal cause of hair loss triggered by genetics, diet and stress and is characterized as bald spots that inadvertently come and go and can include permanent hair loss.
    4. Excessive daily hair loss is when 50 or more hairs per day are lost and not replaced at the same rate, indicating potential hair loss problems.
    5. Excessive body hair for men indicates a greater chance of premature hair loss; 50% greater risk if a man has complete chest hair; 70% greater risk is a man has chest, shoulder and back hair; and 90% greater risk if a man has total body hair.
    6. Excessive or sudden appearance of body hair in women can indicate an imbalance in hormones. This same hormonal imbalance can cause premature hair loss.


    Other contributing factors

    • Stress and trauma are prone to produce increased levels of testosterone, which converts to DHT, and interrupts the hair growth cycle [constricting the blood supply, oxygen and nutrient uptake and vitamins to the hair follicle].
    • Nutrition and diet play a significant role in hair loss whereby a high consumption of animal fats, rapid weight loss and liquid protein diets can create a lack of amino acids, biotin, iron, protein and zinc – all of which are essential to healthy hair.
    • Health issues such as a malfunctioning of the hormone producing thyroid and natural hormonal changes in women due to pregnancy, childbirth and menopause, can trigger hair loss.
    • Medications such as birth-control or any hormone therapy can contribute to hair loss as the hair follicle is incredibly sensitive to changes. Steroids, specific chemotherapies as well as many blood pressure, diabetic, heart disease and acne medications can cause temporary or permanent hair loss.
    • Environmental factors such as toxins, air and water pollutants, chlorine, metals and minerals may be left on the scalp and hair as we wash with water every day. Pollutants such as pseudo-estrogens and toxins from within our body can also contribute to hair loss.
  • When using the treatment on hair that has previously been treated with Keratin Treatment with Collagen, is it necessary to apply it to the entire head of hair?

    Yes, it is necessary to apply the treatment to all of the hair.